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Fox Sports Australia Live

Fox Sports Australia Live is the division of Foxtel that owns and operates the Fox Sports television networks and digital properties in Australia.

The group operates nine Fox Sports Channels as well as Fox Sports News, Fox Cricket, Fox League, Fox Footy, Fox Netball, Watch AFL and Watch NRL. Fox Sports channels are available via Foxtel or Kayo.

The groups main competitors are beIN Sports, ESPN, Optus Sport and Stan Sports. Unlike Fox Sports (United States) the group is not owned directly by the Fox Corporation.

However News Corp which holds a 65% stake in Foxtel is Fox Corporation's sister company.

Early years

Launch

Fox Sports started life as the Premier Sports Network (later just Premier Sports) as the only fully operational local channel at the launch of Australia's first pay-television service, Galaxy.

Premier Sports' backers included American company Prime International, which later became part of Liberty Media.

The service was launched at 16:00 on 26 January 1995 in Sydney, and made a name for itself, securing the rights to Australia's cricket tour of the West Indies.

Previously Australian cricket tours had been covered on the Nine Network on free-to-air, and Nine tried to stop the broadcast under Australia's anti-siphoning rules, which state that certain popular sporting events cannot be screened exclusively on pay television.

PSN signed a deal with Network 10 to share the broadcast rights.

Foxtel Launch

When Foxtel launched its cable service later that year, PSN was included as part of the package.

Between 1995 and 2010, Fox Sports aired National Basketball League (NBL) games.

On 1 March 1996, PSN was relaunched as Fox Sports Australia, to coincide with the new Super 12 rugby union competition and the proposed launch of the Super League.

In 1997 a secondary channel was launched on Foxtel to carry broadcasts of the new Super League competition. Fox Sports and its chief competitor, Sports Australia shared the rights to NRL broadcasts as a result of the legal settlement in the Super League war.

The channel on Foxtel was later relaunched as Fox Sports Two, at first broadcasting from Friday through Monday each week, and later expanding to a full 24-hour, 7-day service in 2002.

2000s

Optus Launch

When Optus Vision dropped the C7 Sport service in March 2002, they started carrying the Fox Sports channels.

These were referred to by Optus as "Optus Sports 1" and "Optus Sports 2" in Optus promotional material; on-air programming referred to the channels as simply "Sports One" and "Sports Two", although programming such as the nightly Fox Sports News bulletins retained the Fox name.

Optus dropped the "Optus Sports" name in October 2002.

Fox Sports Two was generally used to cover bigger events that require large amounts of air time, such as the 1998 Winter Olympics, Grand Slam tennis tournaments, and the 2004 European Football Championship.

It now specialises as a 24/7, dedicated Rugby League channel, Fox League.

During the 2006 Commonwealth Games in Melbourne, Fox Sports carried an additional eight channels dedicated to Games events.

These were available to customers at an additional charge.

Fox Sports was the exclusive broadcaster of the A-League from its first season in 2005 until 2020.

In 2006, an A$120 million deal between the Football Federation Australia and Fox Sports was reached after the end of the first season.

Under the deal, Fox Sports had exclusive rights from 2007 to all Socceroos home internationals, all A-League and Asian Cup fixtures, World Cup qualifiers through the Asian Football Confederation, and all AFC Champions League matches.

The deal to cover the A-league live and exclusive reaped big rewards for Fox Sports, its ratings were very strong in the 2006-07 season and the 2007 A-league grand final became at the time, Fox Sports' highest ever rating event.

Ratings for football have generally been very good.

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